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Looking to leave WordPress behind? You’re not alone Rising priorities like site speed and multi-platform distribution are driving enterprises to explore headless and hybrid content management systems, according to our new MarTech Intelligence Report. Pamela Parker on May 25, 2021 at 2:49 pm Most of the Content Management Systems (CMSs) businesses use today were originally built for a single purpose — delivering content to a desktop web browser. Looking closer, WordPress — the open-source platform now used for everything from e-commerce to massive corporate sites and owning 65% of...

Pamela Parker, What a difference a year makes: Prophet’s Brand Relevance Index We’ve seen a lot of reflection over the past week or so, as we’ve now experienced a full year of pandemic living. Through it all, consumers have been buying — albeit in different ways and through different channels — and businesses have been adjusting.  This past week the Prophet consultancy released the findings of its regular Brand Relevance Index research, after surveying 13,000 U.S. consumers about the relevance of brands to their lives. Perhaps unsurprisingly, the firm says that “last year’s inc...

Pamela Parker, What a difference a year makes: Prophet’s Brand Relevance Index We’ve seen a lot of reflection over the past week or so, as we’ve now experienced a full year of pandemic living. Through it all, consumers have been buying — albeit in different ways and through different channels — and businesses have been adjusting.  This past week the Prophet consultancy released the findings of its regular Brand Relevance Index research, after surveying 13,000 U.S. consumers about the relevance of brands to their lives. Perhaps unsurprisingly, the firm says that “last year’s inc...

Plus, local marketing masters and the headless CMS Pamela Parker on March 9, 2021 at 10:00 am More Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, what does headless mean to you?  The week has begun on a very busy note, as I’ve been neck-deep in preparation for our MarTech conference coming up March 16 and 17. Most exciting for me has been a foray into the ...