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The Martech Replacement Survey - Vimarsana News

The Martech Replacement Survey

The Martech Replacement Survey Kim Davis on April 1, 2021 at 12:23 pm More A lot of things have changed for over the last year, including of course for marketing and marketing ops teams. In a new survey conducted by Advanis for Sitecore, 80% of U.S. marketers said their responsibilities had significantly increased in the past year, against a backdrop of pressure from management, unrealistic deadlines, and sharp changes in strategy. The survey revealed that marketers also feel pressured by changes in consumer behavior. Based on a sample of 1,000 consumers, the survey found that no less ...

Accelerating ABM journeys, a better conference handout: Thursday's daily brief - Vimarsana News

Accelerating ABM journeys, a better conference handout: Thursday's daily brief

Plus, take our Martech Replacement Survey Kim Davis on April 1, 2021 at 10:00 am More Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and have you changed your stack recently? A lot of things have changed for marketers over the last year, in bad ways as well as good. That much is evident from our second story below, reporting on a survey of U.S. marketers cond...