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Disney’s Crossover Endgame The ESPN mashup of NBA and MLB games with Marvel and ‘Star Wars’ themes is a marvelous flex—and a further expansion of Disney’s sprawling megaverse Share this story The raison d’etre of any franchise is to expand. Past a single movie; past a single character; past a single medium; past, eventually, the constraints of storytelling altogether. There is no greater badge of blockbuster success than a promotional Happy Meal toy. Or, more recently, a promotional sports game. This week will see back-to-back iterations of a very specific kind of crossover event...

Marvel’s Arena of Heroes to the court. On May 3, Marvel will be taking over all ESPN platforms during the Golden State Warriors vs. New Orleans Pelicans game, integrating Marvel stories and iconic characters. Commentary will be done by ESPN’s Ryan Ruocco and Richard Jefferson and held in a custom Marvel-themed studio. Following the storyline of The Avenger’s victory over an invading alien army, a larger threat looms over the heroes. The Black Panther and Iron Man turn to the NBA in hopes of recruiting some of the Earth’s greatest athletes to expand their ranks. The Avengers will be...