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NBA Special Edition Presented by State Farm: Marvel's Arena of Heroes airing Monday on ESPN. The special telecast, which tells an all-new Avengers story during the match-up between the Golden State Warriors and the New Orleans Pelicans, will feature an interview with The Falcon and the Winter Soldier star Anthony Mackie about becoming Captain America as well as the exclusive sneak peek look at Loki. Spinning out of Avengers: Endgame, the Marvel Studios original series coming to Disney+ sees the God of Mischief (Tom Hiddleston), labeled a "variant" by the Time Variance Authority, work to st...

Disney’s Crossover Endgame The ESPN mashup of NBA and MLB games with Marvel and ‘Star Wars’ themes is a marvelous flex—and a further expansion of Disney’s sprawling megaverse Share this story The raison d’etre of any franchise is to expand. Past a single movie; past a single character; past a single medium; past, eventually, the constraints of storytelling altogether. There is no greater badge of blockbuster success than a promotional Happy Meal toy. Or, more recently, a promotional sports game. This week will see back-to-back iterations of a very specific kind of crossover event...

That would be “Star Wars Day” for the non-fans Tim Baysinger | April 30, 2021 @ 7:00 AM Getty Images Nobody does synergy better (or at least more) than Disney. On May 4, ESPN will air a special “Star Wars”-themed MLB broadcast of a game between the New York Yankees and Houston Astros. For the MLB fans who are not also fans of a galaxy far, far away, that date is known as “Star Wars Day” because of the wordplay of “May the Fourth” that sounds very similar to “May the force be with you,” a well-known phrase in “Star Wars” lore. For the broadcast, ESPN will have its on...

ESPN Will Try to Replicate CBS' Nickelodeon Broadcast With Marvel NBA Broadcast Adam Silver on ESPN | Kevin C. Cox/Getty Images Eyebrows were raised when news broke that CBS would be simulcasting an NFL playoff game on Nickelodeon earlier this year, complete with the graphics and effects expected from a network that caters to a young age group. Besides the fact that the violent foundation of football does not exactly mesh with the bright colors and innocent fun of Nick, there were questions about the ability to seamlessly infuse a football broadcast with enough flashing lights to keep the 7-1...

ESPN is rolling out a Marvel-themed broadcast of Warriors-Pelicans on May 3rd The ESPN/Marvel pipeline rolls along. 04/23/2021 We probably should have seen this coming after last week’s Daily Wager-themed broadcast of Nets-76ers, but ESPN is going back to the alternate broadcast well for an NBA game. This time, the featured game will be Warriors-Pelicans in two Mondays (May 3rd), and the broadcast style will be….Marvel-themed? Yes, the Disney corporate synergy machine will be in overdrive for this broadcast, available on both ESPN2 and ESPN+ (with the standard broadcast airin...