Pernod Ricard offloads Becherovka to Maspex - The Spirits Business
French firm Pernod Ricard has agreed to sell Czech herbal liqueur Becherovka to Maspex Group for an undisclosed sum.
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French firm Pernod Ricard has agreed to sell Czech herbal liqueur Becherovka to Maspex Group for an undisclosed sum.
Polish brand Żubrówka has redesigned the packaging of Czarna, a premium wheat vodka made from the ‘highest-quality grains’.
Moonshine, typically known as “bimber” in Poland, may soon be legalized by the incoming government. There is a mix of tradition, politics and economics that makes homemade booze a popular issue to campaign on.
Vodka brand Żubrówka Bison Grass has introduced a range with four flavours: Sour Apple, Refreshing Mint, Sour Lemon and Sour Sea Buckthorn.
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