Matinee Gin News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Text by Joanna Lobo. Photographed by Tenzing Dakpa A spirited craft liquor industry finds a home on the state’s shores There’s a new gin lining the shelves of certain Goan supermarkets. It’s a flat, hip flask-shaped bottle, and the liquid inside shimmers with a faint hue of blue. This butterfly pea gin is marketed as the cheapest craft gin in Goa. And at 245 rupees per bottle, it’s a well-founded claim. The past few months have seen an influx of new liquor brands: the above-mentioned Clearly Good Gin, Maka di craft beers, Maka Zai rum and Rahasya vodka. On the anvil are Matin...

Anjali Shahi and Lavanya Jayashankar   | Photo Credit: Special Arrangement While Maka Zai rum and Rahasya Vodka were launched in January this year, Matinee Gin will be launched on March 13 There’s change rippling through the Indian alcobev industry with 2021 seeing women take the helm at the Indian arms of two of the largest alcohol companies in the world: Diageo (in July 2021) and Moet Hennessy. Women also have key positions across most beverage multinationals, reflecting not just increased diversity, but also the changing face of their consumer. The other seismic shift that has taken p...