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It’s hard work to make ordering groceries online so easy SECTIONS It’s hard work to make ordering groceries online so easyBy Sapna Maheshwari, New York Times Last Updated: Jun 05, 2021, 11:17 AM IST Share Synopsis In 2020, online grocery sales rose 54% to $96 billion, or 7.4% of all grocery sales, according to data from eMarketer. New York Times Nick Fraser would regularly start his grocery-picking shifts at the local Fred Meyer store at 4 or 5 a.m. Upon arriving at the Kroger-owned chain, Fraser, who lives in Salem, Oregon, would begin fulfilling online orders, zipping through aisles wit...
June 4, 2021, 12:39 p.m. ET Nick Fraser would regularly start his grocery picking shifts at the local Fred Meyer store at 4 or 5 a.m. Upon arriving at the Kroger-owned chain, Mr. Fraser, who lives in Salem, Ore., would begin fulfilling online orders, zipping through aisles with a hand-held device and scanning bar codes on everything from cereal and milk to chicken and vegetables. The screen on the device was his guiding light. His goals: to retrieve each item within 30 seconds and to find 95 percent of a customer’s grocery list. “It takes you aisle to aisle, and it’s supposed to take yo...