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Mother Launches Its Own Media Agency Media by Mother will initially operate out of New York, led by Accenture and WPP vets Plant-based milk brand Califia Farms is the shop's first client. Mother
Credit: BBDO parts ways with top talents, and a new agency emerges The layoffs of BBDO New York Chief Creative Officer Greg Hahn and Exec VP, Director of Integrated Production Dave Rolfe from their former agency marked one of the most shocking departure announcements of the year. The news came just days after Omnicom Chairman-CEO John Wren warned that cuts were imminent across the holding company’s agencies. Both Hahn and Rolfe were highly celebrated creative talents and their cuts showed that no execs were untouchable during the pandemic. Less than two months after, Hahn reemerged at th...