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Kochava and Facebook Align for SKAdNetwork Support |

Advertisers using Kochava will have a seamless transition into 2021
SANDPOINT, Idaho–(BUSINESS WIRE)–Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced strategic alignment with Facebook to help advertisers measure campaign performance on the SKAdNetwork using Kochava.
Facebook will provide full interoperability for advertisers that use Kochava for SKAdNetwork signaling. When choosing Kochava, advertisers will have flexibility to select from four fully configurable models that incorporate any and all custom events tracked within Kochava. These models enable advertisers to see SKAdNetwork campaign performance through the lens of the key performance indicators (KPIs) that make the most sense based on their industry or app vertical. ....

United States , Mark Kellogg , Leslie Amadio , Skadnetwork Certification Program , Kochava Inc , Technical Partnerships , Tracking Transparency , Network Certification Program , Maximizing Your , Maximizing Conversion Value Insights , Marketers Operating System , மணல் புள்ளி , ஒன்றுபட்டது மாநிலங்களில் , குறி கெலோக் , லெஸ்லி அமடியோ , கோச்சவா இன்க் , தொழில்நுட்ப கூட்டாண்மை , கண்காணிப்பு வெளிப்படைத்தன்மை , வலைப்பின்னல் சிஇஆர்டிஐஎஃப்ஐசிஏடிஐஓஎன் ப்ரோக்ர்யாம் , சந்தைப்படுத்துபவர்கள் இயங்குகிறது அமைப்பு ,

Kochava and Facebook Align for SKAdNetwork Support

Press release content from Business Wire. The AP news staff was not involved in its creation.
Kochava and Facebook Align for SKAdNetwork Support
December 16, 2020 GMT
SANDPOINT, Idaho (BUSINESS WIRE) Dec 16, 2020
Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced strategic alignment with Facebook to help advertisers measure campaign performance on the SKAdNetwork using Kochava.
Facebook will provide full interoperability for advertisers that use Kochava for SKAdNetwork signaling. When choosing Kochava, advertisers will have flexibility to select from four fully configurable models that incorporate any and all custom events tracked within Kochava. These models enable advertisers to see SKAdNetwork campaign performance through the lens of the key performance indicators (KPIs) that make the most sense based on their industry or app vertical. ....

United States , Mark Kellogg , Leslie Amadio , Skadnetwork Certification Program , Kochava Inc , Technical Partnerships , Tracking Transparency , Network Certification Program , Maximizing Your , Maximizing Conversion Value Insights , Marketers Operating System , Business Wire , மணல் புள்ளி , ஒன்றுபட்டது மாநிலங்களில் , குறி கெலோக் , லெஸ்லி அமடியோ , கோச்சவா இன்க் , தொழில்நுட்ப கூட்டாண்மை , கண்காணிப்பு வெளிப்படைத்தன்மை , வலைப்பின்னல் சிஇஆர்டிஐஎஃப்ஐசிஏடிஐஓஎன் ப்ரோக்ர்யாம் , சந்தைப்படுத்துபவர்கள் இயங்குகிறது அமைப்பு , வணிக கம்பி ,