CFlight ad campaign measurement takes off in UK
The UK’s leading commercial TV broadcasters have entered into a collaboration to launch CFlight, what they say is the industry’s first unified advertising metri...
Source: rapidtvnews.com
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GIGABYTE to "Bring Smart to Life" with High-tech Innovations at COMPUTEX 2021
GIGABYTE Technology, a leading brand of computer innovations, continues its strong presence at COMPUTEX, joining the “#COMPUTEXVirtual” platform as the exhibition takes place online due to global pandemic situation.
Source: businesswireindia.com
Monterosa / Interaction Cloud unveil global real-time engagement platform
| 24 May 2021 Real-time Engagement Platform (RTEP) provider Monterosa has made the official launch of Monterosa / Interaction Cloud, its SaaS platform designed to help make audiences more valuable through loyalty, first-party data and commerce. Monterosa technology is behind many of the world's biggest interactive events, TV shows, and sports, trusted to power high-profile properties for customers including ITV/Love Island (pictured), Nickelodeon, Vodafone, EA Sports and Liverpool Football Club. In 2020, the company claimed a 200% increase in unique users - engaging and interacti...
Source: rapidtvnews.com