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The next big thing for 2024: PR and Marketing leaders give their predictions

As we prepare to close the door on 2023, we can look back on a year that's been full of the brand new – the meteoric rise of Generative AI; the relatively new

Olivia Burton and MAG take a few Moments to launch Autumn/Winter collection

Watch and jewellery brand Olivia Burton has launched its new Moments campaign to unveil its upcoming Autumn-Winter Collection.

MAG behind The Fragrance Shop s first Christmas TV campaign

Media Agency Group has worked on the new festive campaign for Manchester-based The Fragrance Shop.

The Worst an Ad Can Get: Gillette Is Dead to Many Men

Yesterday Gillette decided to use its authority as “The Best a Man Can Get” to school men in the art of proper post-#MeToo behavior. In an ad brimming with PC condescension, the shaving company held men in general accountable for the existence of “toxic masculinity.” In short, many people are not happy about it. BBC reported that Gillette is currently receiving major backlash and a wide boycott of its brand.

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