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The next big thing for 2024: PR and Marketing leaders give their predictions

As we prepare to close the door on 2023, we can look back on a year that's been full of the brand new – the meteoric rise of Generative AI; the relatively new ....

United States , United Kingdom , Amy Thomson , Kellie Byrne , Oliver Yonchev , Steven Bartlett , Alex Moran , Thierry Ngutegure , Ewan Burkinshaw , Fintan Gillespie , Ben Fox , Justin Taylor , Jane Hector Jones , Steve Underwood , John Kehoe , Branded Business Development , Fox Agency , Factory Academy , Head Of Brand Partnerships At Factory International , B Corp , Media Agency Group , Factory International , United Kingdom Large Client Solutions At Snapchat , Podcaster Dragon Flight Story Co , More Reasons , Account Manager ,

Olivia Burton and MAG take a few Moments to launch Autumn/Winter collection

Watch and jewellery brand Olivia Burton has launched its new Moments campaign to unveil its upcoming Autumn-Winter Collection. ....

City Of , United Kingdom , Olivia Burton , Denise Selby , Danielle Hewitt , Media Agency Group , Mediacityuk Based Media Agency Group ,

MAG behind The Fragrance Shop's first Christmas TV campaign

Media Agency Group has worked on the new festive campaign for Manchester-based The Fragrance Shop. ....

United Kingdom , Danielle Hewitt , Rachel Goalby , Media Agency Group , Manchester Based The Fragrance , Chief Marketing Officer , Associate Director , Fragrance Shop ,

The Worst an Ad Can Get: Gillette Is 'Dead' to Many Men

Yesterday Gillette decided to use its authority as “The Best a Man Can Get” to school men in the art of proper post-#MeToo behavior. In an ad brimming with PC condescension, the shaving company held men in general accountable for the existence of “toxic masculinity.” In short, many people are not happy about it. BBC reported that Gillette is currently receiving major backlash and a wide boycott of its brand. ....

United Kingdom , New York , United States , Karol Markowicz , Gary Coombe , Rob Saunders , Harvey Weinstein , Media Agency Group , New York Post , Procter Gamble , Us Army Vet Darrin Porcher , Aman Can , Modern Manhood , Vet Darrin Porcher ,

PETA wants to compare harms of red meat to CIGARETTES

EXCL: Is serving patients in hospital a rasher of bacon or sausage the same as giving them a cigarette? This what a now banned ad from PETA urging the NHS to go vegan has claimed. ....

United Kingdom , Chris Snowdon , Carys Bennett , Therese Coffey , Media Agency Group , World Health Organization , Agriculture Organization , Institute Of Economic Affairs , Prime Minister Rishi Sunak , Environment Secretary Therese Coffey , Ethical Treatment , Economic Affairs , Media Agency , Hannah Ritchie , Oxford University ,