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That point -- how much was he spending? everyone was just murmuring about, he doesn't have any ground game. he doesn't have staffers. in the end we see where that didn't really matter. the way he commanded the media cycle. if you are on a campaign, wouldn't you have loved for your campaign to have -- >> the national enquirer? >> he's right. some of this stuff was so weird. the only other alternative would be to find it on infowars and they were splashing it in every grocery aisle on the cover of national enquirer. >> the role of the national enquirer, they were the perfect foil to be involved ...

>> democrats were well served by not taking the bait and getting into a back and forth between donald trump about the caravan, for instance. but my point is, that advice is hard to follow in a general election context. it's easier said than done when you move from a congressional midterm election where no candidate is running in a heads up against donald trump. in 2020 somebody will be competing every day in a media cycle with donald trump. most democrats in that scenario will find themselves gasping for air. donald trump takes all the oxygen out of the room. they'll find it hard to choose bet...

Care and an oversight, and doing their best to ignore the president. will that work in 2020 when the president is actually on the ballot? here's msnbc's joy reid, host of "am joy," and brian fallon. >> democrats were well served by not taking the bait and getting into a back and forth between donald trump about the caravan, for instance. but my point is, that advice is hard to follow in a general election context. it's easier said than done when you move from a congressional midterm election where no candidate is running in a heads up against donald trump. in 2020 somebody will be competing ev...

"am joy," and brian fallon. >> democrats were well served by not taking the bait and getting into a back and forth between donald trump about the caravan, for instance. but my point is, that advice is hard to follow in a general election context. it's easier said than done when you move from a congressional midterm election where no candidate is running in a heads up against donald trump. in 2020 somebody will be competing every day in a media cycle with donald trump. most democrats in that scenario will find themselves gasping for air. donald trump takes all the oxygen out of the room. they'l...

Congressional midterm election where no candidate is running in a heads-up way against donald trump mano a mano. in 2020 somebody will be competing every day for oxygen in a media cycle with donald trump. and my point is most generic democrats in that scenario will find themselves gasping for air because donald trump sucks all the oxygen out of the room. democrats will find it very hard to make news of their own choosing on bread and butter health issues like health care, as they were able to do in this midterm election. i'll give you an example. coming out of the democratic convention in the ...