Interpublic Group Plans Upfront Sessions for Media Focused on Black Consumers (EXCLUSIVE)
Interpublic Group Plans Upfront Sessions for Media Focused on Black Consumers (EXCLUSIVE) Brian Steinberg, provided by FacebookTwitterEmail TV companies have found a way to get an early crack at Madison Avenue billions. Now one of the nation’s biggest media buyers hopes to do the same for media businesses focused on Black consumers. Each Spring, the nation’s biggest TV companies work for millions of dollars as part of a process known as the “upfront.” Now, Interpublic Group’s large IPG Mediabrands unit will during the week of March 15 kick off what it calls an “Equity Upfront” ...
Source: lmtonline.com