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Thailand's media spending in 2021 is expected to be nearly on par with last year at 74.5 billion baht, but could increase by 13% next year if there is no significant impact from the pandemic, says Media Intelligence Group (MI), a media planning and creative agency.
Recap: Global shares stalled as investors assessed corporate earnings reports and awaited the latest US jobs report for clues on the next policy decisions from the Federal Reserve. Most emerging market shares fell on Friday as Chinese material and technology stocks retreated.
Thailand's media spending is expected to register double-digit growth next year, supported by the country's reopening and state stimulus schemes, said Media Intelligence Group (MI), a media planning and creative agency.
Product launches set to pick up 3 published : 17 Jun 2021 at 07:10 Shoppers browse consumer products on the shelf at a supermarket in Bangkok. (Photo: Varuth Hirunyatheb) Manufacturers of fast-moving consumer goods are ramping up marketing and advertising campaigns as they feel optimistic that the 800-900 billion baht industry will start recovering in the third quarter of this year, boosted by vaccine rollouts across the country. "By the end of this month, we expect to see a significant rise in ad spend and the momentum is expected to co...
Media faces challenges, opportunities published : 1 Jan 2021 at 04:53 3 Ad spending is expected to make significant gains in the online channel in 2021. (Photo by Pattanapong Hirunard) Media was one of many sectors that suffered because of the pandemic in 2020, experiencing an estimated 20% year-on-year decline in ad spending to 71.8 billion baht. Whether the industry recovers in 2021 remains uncertain, depending crucially on how successful efforts are to curb the spread of Covid-19. Among media players, only those with online channels are...