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CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business. We deliver this through news on online advertising, digital and social media marketing trends, exclusive chief marketing officers interviews, in-depth research and insights on the future of marketing.
ABM has been the buzzword in digital marketing for a while now, but I feel many companies are yet to really harness its power. The most important elements of ABM are to: Identify the right accounts; listen to these tracked accounts; and hyper-personalise your content to these accounts to truly engage them. It’s this third step where most companies struggle.
BY Amaury Treguer ON 15 December 2020 6 min read As we close out one of the most tumultuous years in recent history, Amaury Tréguer is back to predict what five things will most impact social media in 2021. It’s that time of year again – time to predict what the future holds for the next 12 months. For the past six years, Marketing Mag has been giving me the opportunity to play with my crystal ball and I’m as enthusiastic as ever about the trends of our ever-evolving industry. Check out my previous predictions right here: 2016, 2017, 2018, 2019 and 2020. Before I start, let...