Squeezed by whom?
Squeezed by whom? The IPA's director of media affairs responds to Omar Oakes' column on the 'squeezed middle' of media agency clients by Nigel Gwilliam Free email bulletins
Source: campaignlive.co.uk
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Time for media's squeezed middle to take action
Time for media's squeezed middle to take action Smaller advertisers, that are most at risk from being disadvantaged by the agency-led buying system, should wise up. by Omar Oakes Free email bulletins
Source: campaignlive.co.uk