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Media buyers, planners, strategists and brands deserve a better way to programmatically buy ad placements online, and it’s up to the programmatic supply chain to deliver.
Premium publishers tick all the boxes for advertisers but they have been adversely affected by brand safety measures, says AOP’s Richard Reeves. COVID-19 has underscored the importance of providing trustworthy content, with audiences flocking to premium publisher environments and almost half (43%) stating trusted website articles will own an integral role in their purchasing decisions post-pandemic. Yet while we talk about the importance of ‘trust’ from a consumer and societal point of view, isn’t it hypocritical when we don’t seem to trust the partners we work most closely with? If...
Squeezed by whom? The IPA's director of media affairs responds to Omar Oakes' column on the 'squeezed middle' of media agency clients by Nigel Gwilliam Free email bulletins