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"Journalism needs solutions to its trust and revenue problems. Membership is one of them." This guide offers step-by-step advice that is designed to help newsrooms develop and implement a membership strategy.
How do we build a sustainable news organisation that restores trust in journalism and moves readers to become paying members of an online community? Launched in May 2017 and running until August 2021, the Membership Puzzle Project (MPP) collects and shares knowledge and operational advice on how membership can help sustain independent media.