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IMS Strategy Consultant Dr. Clint Townson delves into jurors’ anti-corporate bias—including how to uncover biases through social media research and counteract them with an impactful...
Friday, January 15, 2021 Jurors are often presented with matters that are complex or unfamiliar to them. They are called to decide cases that involve the inner workings of microchips, insurance fraud, mergers and acquisitions, complex software, and other topics that are outside the purview of most people’s daily lives. They are willing and able to understand the evidence, but they need the attorneys and witnesses to help them to understand it. As trial attorneys, one of our most important jobs is to make cases understandable for jurors. When jurors comprehend the themes, facts, an...