It's not the Apple Store. It's the Meta Store
The parent company of Facebook and Instagram is taking on a new role as a brick-and-mortar retailer.
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The parent company of Facebook and Instagram is taking on a new role as a brick-and-mortar retailer.
Meta is opening a physical retail store to promote the metaverse, a paradoxical move for a company set on an increasingly digital future.
Potential customers will get the chance to test out Facebook's hardware in person and in an environment set up by the company.
The store—which opens May 9 in Burlingame, California—may signal Meta is preparing a retail expansion to sell its virtual reality devices.
Meta (formerly Facebook) will open its first retail store on May 9th on its campus in Burlingame, California. The store will demo and sell Portal, Quest, and Ray-Ban Stories products.