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Publishers are agreeing to share more signals, but there is still too little data.

/PRNewswire/ -- Method Media Intelligence, Inc. "MMI," a New York based developer of ad measurement & analytics SaaS offerings, has developed and released an...

Reinventing web advertising tech at a time of heightened privacy concern proves difficult Share Copy Analysis With Google testing its FLoC ad technology in preparation for the planned elimination of third-party cookies next year, uncertainty about potential problems and growing legal support for privacy is shaking up the digital ad industry. The move away from third-party cookies will have significant financial impact on the ad industry, and the internet ecosystem that depends on advertising – assuming you accept studies that credit third-party cookies with meaningful [PDF] rather t...

Connected TVs are prime marketing real estate because the big screen captures the attention of viewers more effectively than a smartphone with a smaller screen. — Technology vector created by vectorjuice - www.freepik.com As billions of consumers binge-watched TV shows during the pandemic, an insidious form of fraud was playing out right under their noses. Marketers spend millions of dollars to reach audiences glued to Internet-connected TVs, but some of that money is ending up in the pockets of scam artists, who’ve devised a complex and hard-to-detect shell game that mixes up where ads a...

Method Media Intelligence (MMI) receives MRC accreditation News provided by Share this article Share this article NEW YORK, Jan. 11, 2021 /PRNewswire/ -- Today MMI announced that it has received its Media Rating Council (MRC) accreditation for both Measurement of Display Impressions (Begin to Render) and reporting of Bot (Invalid) and Valid activity in Desktop, Mobile Web and Mobile In-App environments. "This is a great validation of our patented approach to verification," said CEO and Founder Shailin Dhar. Based on 7 years of research and experience in the advertising technology industry, M...