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Solution will bring unparalleled content transparency and program specific insights to streaming video across OTT and CTV – powered by DV’s AI technology. ...
DoubleVerify and NBCUniversal Expand Partnership To Launch First-of-its-Kind Program-Level Measurement Solution Solution will bring unparalleled content...
Two reports in as many months have raised red flags over media quality and reporting, as well as problematic ad placements on YouTube.
Publishers are agreeing to share more signals, but there is still too little data.
What are the biggest changes media buyers are seeing in TV? The 2021 TV upfronts are underway, and they are like no other. The pandemic had an indelible effect on how consumers view content and the marketplace is being forced to react. As part of our deep dive into the future of TV, The Drum asks three top media buyers to offer their assessment of the biggest changes they are seeing right now. Here’s what they have to say... 1. Network ratings erosion. Anyone see the Oscars? That’s a rhetorical question. Ratings crashed 58% to an all-time low. Yet while the amount of broadcast viewers i...