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Talking TV: What Viewers Want From TV Anchors - Vimarsana News

Talking TV: What Viewers Want From TV Anchors

If Barry Nash’s research is to be believed, what audiences want from their TV anchors is a moving target. It all depends on when you ask and then how you allow them to answer. Nash, a talent coach and consultant, has worked with CNN, NBC and Telemundo stations, among numerous others. He has also spent […]

How Data Will Redefine The TV/Audience Relationship At TV2025 - Vimarsana News

How Data Will Redefine The TV/Audience Relationship At TV2025

Executives from CBS, NBCUniversal, Graham Media, the CBC and Magid will look at how consumer data is affecting broadcasters’ decisions on programming, revenue and audience relationships in a panel discussion at TVNewsCheck’s TV2025: Monetizing the Future event at the NAB New York Show on Oct. 19. Register here.

Talking TV: How 'Entertainment Tonight' Went From TV Show To Brand - Vimarsana News

Talking TV: How 'Entertainment Tonight' Went From TV Show To Brand

Entertainment Tonight barrels into its 42nd season next week not just as a syndicated magazine show stalwart, but as a multimedia brand. Erin Johnson, the show’s VP, rose through its ranks on the show’s digital side, building the enterprise as a multiplatform, continuously updated source of celebrity news along the way. Now at ET’s helm, […]

News Orgs Use Broad Toolset To Build Streaming Audience, Revenue - Vimarsana News

News Orgs Use Broad Toolset To Build Streaming Audience, Revenue

Executives from NBCUniversal, Fox Television Stations, E.W. Scripps, Gray Television and Estrella Media told a TVNewsCheck webinar last week they’ve needed to embrace a wide range of tools and tactics to grow audience and revenue for their streaming channels. Ubiquity and flexibility, they said, are key.

Chiefs From NBCU, Graham, Sinclair And Hearst To Talk State Of The Industry At TV2025 - Vimarsana News

Chiefs From NBCU, Graham, Sinclair And Hearst To Talk State Of The Industry At TV2025

NBCUniversal Local’s Valari Staab, Graham Media Group’s Catherine Badalamente, Sinclair Broadcast Group’s Chris Ripley and Hearst Television’s Jordan Wertlieb will share their outlook for 2023 and weigh in on the industry’s most crucial challenges in TVNewsCheck’s annual station group leaders panel at TV2025 on Oct. 19 at the NAB New York Show. Register here.