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Local media buyers and sellers are moving beyond age/sex demographics to use data that helps target advertising to customers or likely customers. Executives from NBCUniversal Television and Streaming, Disney Advertising, UM Worldwide and ICON International will discuss progress toward that aim in a TVNewsCheck Working Lunch Webinar — Data, Attribution and Optimizing Spot TV — […]
Economist Dr. Mark Fratrik has been studying the local media industry since the 1980s and has followed it through numerous disruptions. As BIA Advisory Services’ SVP and chief economist, his studies have been widely followed and used for key decision making among local broadcasters. As he prepares to retire at the end of June, Fratrik […]
Two J-school seniors on the cusp of graduation and entry into the local TV news job market share their thoughts on the industry, its future and their place in it in a conversation with TVNewsCheck’s Michael Depp and the Broadcast Education Association’s Executive Director Heather Birks. A full transcript of the conversation is included.
TVNewsCheck’s Michael Depp talks with Bonita Sostre, a coordinating producer with CBS News and president of the New York Association of Black Journalists, about its upcoming Juneteenth gala, how local news can share stories of the U.S.’s newest federal holiday and work NYABJ is doing to bring budding young journalists into the profession. A full transcript of the conversation is included. A complete transcript is included.
TVNewsCheck’s Streaming News 2022 kicks off as a two-part webinar event on July 21 focusing on news programming for OTT and how its production can smoothly integrate into newsroom workflows. Executives from Cox Media Group, NBCUniversal Local, E.W. Scripps and Fox Television Stations will discuss how they’re tackling the platform. Register here.