TVN Webinar: Data, Attribution And Optimizing Spot TV : vima

Local media buyers and sellers are moving beyond age/sex demographics to use data that helps target advertising to customers or likely customers. Executives from NBCUniversal Television and Streaming, Disney Advertising, UM Worldwide and ICON International will discuss progress toward that aim in a TVNewsCheck Working Lunch Webinar — Data, Attribution and Optimizing Spot TV — […]

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