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Data, Performance, Technology: Optimizing Spot TV

Data, Performance, Technology: Optimizing Spot TV
tvnewscheck.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tvnewscheck.com Daily Mail and Mail on Sunday newspapers.

Optimizing Spot , Challenging Economy ,

Spot TV Revenue: Flat To Down In '23 After Banner Political Year

TV stations are facing a flat to down 2023 when it comes to spot TV revenue after the nearly $9 billion mid-term election with about half of that going to broadcast that just wrapped up, panelists at TVNewsCheck’s webinar, Optimizing Spot TV in a Non-Political Year, said last Thursday. With a possible recession […] ....

Marketron Ingenito , Kerry Kearney , Renee Ingenito , Gregg Siegel , John Hillary , Sinclair Broadcast Group , Nexstar Media Group , Optimizing Spot , Non Political Year , Local One Investment , Sinclair Broadcast , Wil Danielson , Nexstar Media ,

TVN Webinar: Optimizing Spot TV In A Non-Election Year

Off-years bring new urgency to the long-term objective of expanding revenue sources, categories and new businesses. Leaders from Nexstar, Horizon Media and Marketron will consider what will be the most important strategies for 2023 and what kind of investments are likely following what is expected to be a record political advertising year in 2022 in […] ....

United States , Kathy Haley , Paige Albiniak , Kerry Kearney , Renee Ingenito , Kerry Kearney Renee Ingenito , National Sales Digital Division , Southern Methodist University , University Of Southern California , Nexstar Media Group , Cox Media Group Coxreps , Horizon Media , Check Working Lunch Webinar , Optimizing Spot , Non Election Year , Check Publisher , Co Founder Kathy , Sales Digital Division , Cox Media Group , Southern California , Southern Methodist , Director Local Video Investment , Bay Area , Contributing Editor ,

TVN Webinar: Data, Attribution And Optimizing Spot TV

Local media buyers and sellers are moving beyond age/sex demographics to use data that helps target advertising to customers or likely customers. Executives from NBCUniversal Television and Streaming, Disney Advertising, UM Worldwide and ICON International will discuss progress toward that aim in a TVNewsCheck Working Lunch Webinar Data, Attribution and Optimizing Spot TV […] ....

United States , Jane Meyerson Daria Nachman , Brad Thompson , Daria Nachman , J Walter Thompson , Jane Meyerson , Paige Albiniak , Shawn Makhijani , Michael Depp , Digital Committee , Nbcuniversal Television , Brooklyn College , Luxe Collective Group , Indo American Enterprises , Dartmouth College , Disney Advertising Local Research , Syracuse University , Insights Team , Kellogg School Of Management At Northwestern University , Channel Measurement Committee , Jp Morgan , Business Development , Disney Advertising , Check Working Lunch Webinar , Optimizing Spot , Check Editor Michael ,

Data, Technology & Optimizing Spot TV At TV2025

Data, Technology & Optimizing Spot TV At TV2025
tvnewscheck.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tvnewscheck.com Daily Mail and Mail on Sunday newspapers.

Kathy Haley , Brad Thompson , Tracy Chavez , Jennifer Hungerbuhler , Tracy Chavez Brad Thompson , Janet Stilson , Frank Friedman , Emily Barr , Frank Friedman Jennifer Hungerbuhler , Tvnewscheck Co , Tv Group Leaders , Technology Optimizing Spot , Optimizing Spot , Universal Mccann , Check Co Founder , Publisher Kathy , Station Group , Year Award , Graham Media Group ,