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TV stations are facing a flat to down 2023 when it comes to spot TV revenue after the nearly $9 billion mid-term election — with about half of that going to broadcast — that just wrapped up, panelists at TVNewsCheck’s webinar, Optimizing Spot TV in a Non-Political Year, said last Thursday. With a possible recession […]
Off-years bring new urgency to the long-term objective of expanding revenue sources, categories and new businesses. Leaders from Nexstar, Horizon Media and Marketron will consider what will be the most important strategies for 2023 and what kind of investments are likely following what is expected to be a record political advertising year in 2022 in […]
Local media buyers and sellers are moving beyond age/sex demographics to use data that helps target advertising to customers or likely customers. Executives from NBCUniversal Television and Streaming, Disney Advertising, UM Worldwide and ICON International will discuss progress toward that aim in a TVNewsCheck Working Lunch Webinar — Data, Attribution and Optimizing Spot TV — […]