Paris Hits New Attention Record, Launchmetrics Says – WWD
Based on spring 2024 data, Paris leapt 30 percent to hit $499 million in MIV, while Dior, Gucci and Prada ranked as most viewed houses of the season.
Source: wwd.com
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Launchmetrics, the Market's First AI-Powered Brand Performance Cloud, ... 2023-10-10
Launchmetrics, the Market’s First AI-Powered Brand Performance Cloud, ...
Source: pr-inside.com
Philippe Starck, Bottega Veneta Topped Design Week Charts – WWD
A Launchmetrics study shows Philippe Starck and Bottega Veneta topped Milan Design Week charts.
Source: wwd.com
Why social media influencers give fashion the hard sell in China, not West
Scroll through an American or European fashion brand’s social media and if anything it will be too busy, bombarding followers with new collections, campaign shots, images of celebrities and quotes from the designers. Try bringing that approach to China though, and retailers won’t last long. “In Europe or the US, about 25 to 40 per cent of a brand’s social...
Source: asiaone.com
Launchmetrics Acquires Its Main Competitor, DMR,
Together, they offer clients the best of both worlds; the industry-recognized technology behind Launchmetrics' solutions along with DMR's 20 years of...
Source: globenewswire.com