KQED Nightly Business Report November 28, 2012
Off the yuck stigma and attracting valueconscious customers. And its the popularity of private label food thats behind the tasty conagraralcorp deal. Private label, otherwise known as store brands, is gaining traction with retailers and shoppers. In fact, store brands have been growing faster than branded food for some time, and we expect that to continue. Reporter it might be hard to believe, but store brands now account for about a fifth of all packaged foods sold in the u. S. , and at 70 billion, were talking big business. Conagra is known for name brands like pam, slim jim, and reddi whip,...