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Personalization in the Hotel Industry | By Michael Toedt

In previous blogs and White Papers, we’ve quoted 2017 saying from The Economist that ‘The world’s most valuable resource is no longer oil, but data[1]’. ....

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HN World Panel: Most Impactful Megatrend? | By Henri Roelings

From 27 June until 30 June HITEC took place at the Orange County Convention Center in Orlando. Everybody was really excited that the 50th edition of the show could be celebrated in person again. Hospitality Net was present too and we questioned industry experts on the show floor about some hot topics within the industry at the moment. ....

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Content Bot: The future of email marketing for hotels

We are all individuals, and we want and expect to be treated as such by our service providers, including hotels. However, personalization & individualization are two of the biggest problems today’s hoteliers face. In our latest White Paper, Michael Toedt explores the flaws behind the outdated email marketing processes still used by most hotel companies and why target groups are outdated. It describes alternative solutions that can deliver a truly guest-centric tech environment offering a wealth of benefits to hoteliers and customers alike. ....

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