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"The findings suggest that a social and behaviour change strategy based on the ideation model is relevant for increasing consistent ITN use and can inform specific strategies for each context." There is increasing recognition of the role of sociodemographic, ideational (psychosocial), and household factors as significant predictors of use of insect

"It's what you hear that helps you begin to change your behaviour. And hearing positive messages about how you can easily care for your nets and how that will increase protection from malaria can make people more likely to do so." - Stella Babalola