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"The findings suggest that a social and behaviour change strategy based on the ideation model is relevant for increasing consistent ITN use and can inform specific strategies for each context." There is increasing recognition of the role of sociodemographic, ideational (psychosocial), and household factors as significant predictors of use of insect
"Ultimately, reinforcing a narrative of cohesion and shared commitment is critical to building a social movement to end the pandemic." Data from a survey early in the COVID-19 pandemic suggested that people in Côte d'Ivoire had high awareness of the recommended prevention behaviours, but compliance was influenced to a greater extent by individuals'
"It's what you hear that helps you begin to change your behaviour. And hearing positive messages about how you can easily care for your nets and how that will increase protection from malaria can make people more likely to do so." - Stella Babalola
"Social and behavior change interventions can influence individual knowledge, attitudes, and intentions as well as community norms to facilitate widespread vaccine uptake."
"While consistent and clear messaging is the best way to undermine misinformation, tracking emerging rumors can help communication actors to nuance and prioritize messages."