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How to send the right signals to shape people's perceptions of you and your work

How to send the right signals to shape people s perceptions of you and your work
Jan 24, 2021, 04:29 PM
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The real world - especially when it comes to human behavior - is messy, and this is uncomfortable for many people.
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The following is an excerpt from

In it, author Michael F. Schein writes that people are uncomfortable with the natural messiness of human behavior and will pay a lot to feel as if they have a method to control chaos.
If you use a brand of scientific hype purporting data and certainty people will be drawn to believe you and see your work as credible. ....

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To build credibility with your work, make it scientific

If you're struggling to gain traction around a legitimate new idea or business venture, science can help, writes Michael Schein in The Hype Handbook. ....

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How to send the right credibility signals in order to shape people's perceptions of you and your work, according to a 'hype' expert

If you're struggling to gain traction around a legitimate new idea or business venture, science can help, writes Michael Schein in The Hype Handbook. ....

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