How to send the right signals to shape people's perceptions of you and your work Jan 24, 2021, 04:29 PM facebook email The real world - especially when it comes to human behavior - is messy, and this is uncomfortable for many people. Westend61/Getty Images The following is an excerpt from " " In it, author Michael F. Schein writes that people are uncomfortable with the natural messiness of human behavior and will pay a lot to feel as if they have a method to control chaos. If you use a brand of scientific hype — purporting data and certainty — people will be drawn to believe you and see your work as credible.