Researchers were studying presidential image. They ended up with "prophetic" findings about the 2020 election
Communications researchers have developed a new scale to measure perceptions of having a presidential image. Their work has recently been published in the Journal of Political Marketing. The study indicates that personability and capability are both key components of appearing presidential. The new findings also provide some insight into the outcome of the 2020 presidential election, in which Democratic candidate Joe Biden prevailed over Republican incumbent Donald Trump. ...
Source: psypost.org