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the best executive in this, not is what should we do? number 2, the very, very best leaders are exceptionally good at beginning first with an incredibly gorous assessment of what are the facts. >> rose: jim collins for the hour, next. funding for charlie rose was provided by the following. and american express, additional funding provided bthese funders. >> and by bloomberg, a provider of multimedia news and information services worldwide. captioning sponsored by rose communications from our studios in new york city, this is charlie rose. jim collins is here and runs a management lab...

and american express, additional funding provided bthese funders. >> and by bloomberg, a provider of multimedia news and information services worldwide. captioning sponsored by rose communications from our studios in new york city, this is charlie rose. jim collins is here and runs a management laboratory that develops fundamental insights about business and leadership 2001 characterized key characteristics that allowed companies to become truly great overtime. his new book, great by choice asks the question why do some companies thrive in uncertainty and chaos and others do not, i a...

and american express, additional funding provided bthese funders. >> and by bloomberg, a provider of multimedia news and information services worldwide. captioning sponsored by rose communications from our studios in new york city, this is charlie rose. jim collins is here and runs a management laboratory that develops fundamental insights about business and leadership 2001 characterized key characteristics that allowed companies to become truly great overtime. his new book, great by choice asks the question why do some companies thrive in uncertainty and chaos and others do not, i a...

mickey drexel is the great american merchant today. he basically invented the gap, left the gap and just reinvented j crew. i mentioned less wexner who has done extraordinary things at the limited. i think jim senegal the founder of costco is an unbelievable merchant of what he's been able to do in the business he's created. i talk in the book about two situations that happened to me. one at the age of 10 when my aunt took me to new york city for the first time. we went to radio city music hall and after that she took me to a restaurant and the restaurant was a very strange restauran...