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Downhill ski business booming in Michigan

Downhill ski business booming in Michigan
greatlakesecho.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from greatlakesecho.org Daily Mail and Mail on Sunday newspapers.

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Swiss Valley, Timber Ridge upgrades: What to expect this season

Last season was the busiest in Swiss Valley history. The extra cash stokes improvements now and in future years. ....

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DBusiness Daily Update: Pure Michigan Unveils Winter Tourism Campaign, and More

DBusiness Daily Update: Pure Michigan Unveils Winter Tourism Campaign, and More
dbusiness.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dbusiness.com Daily Mail and Mail on Sunday newspapers.

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Swiss Valley in Jones stoked to ski later into season with ample snow

A few red-winged blackbirds and a flock or two of sandhill cranes arrived over the weekend. Maple sap was running. Like usual for the start of March.
But it still isnât a usual winter for ski resorts. If it were, the downhill season at Swiss Valley Ski & Snowboard Area in Jones would toast its finale this Sunday â typically a week into March. Instead, spokesman Mike Panich says the resort has booked its âSlush Cupâ contest (a sort of farewell party) for March 14 with the option of staying open even longer if the weather permits and visitors keep coming.
Snowmelt or not, the resort recently looked more like it was ramping up operations, not chilling out, stoked by the momentum from a super-busy season when weekend ski rentals often ran out. Jamie Stafne, who oversees operations, says this seasonâs attendance will surely âblow the record for the past two decades.â ....

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Despite COVID restrictions, skiing has been a popular activity this season

A skier is pictured near a sign at the Mt. Brighton Ski Resort Jan. 15 that encourages guests to “Be safe together” during COVID. Despite COVID restrictions, demand has been “very high” at Michigan ski resorts, according to MSIA Executive Director Mickey MacWilliams.
Photo by Deb Jacques
By:
Mark Vest
|
C&G Newspapers
|
Published January 23, 2021
With an expectation for high turnouts this year, Mt. Brighton Ski Resort implemented a reservation system.
Photo by Deb Jacques
Photo by Deb Jacques
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METRO DETROIT The Michigan Snowsports Industries Association has been trying to encourage winter outdoor enthusiasts to “know before you go” to a Michigan ski area this season. ....

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