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Washington that this is not a good thing. corresponded kristin fisher shows us tonight. >> this is part of our digital department... >> to say that trump campaign manager brad parscale is frustrated by google's political ad policy is an understatement. >> it's a removal of free speech, suppression of >> it's not about attracting eyeballs online. to do that, all campaigns have been using a tactic called "micro-targeting," which allows them to aim as a very specific groups of people based on political affiliation, public voter records. it's a tactic that was perfected in 2016 by the trump campai...

They think they'll win in 2020. and they pointed out a few things i wasn't that aware of that go into the core of their strategy. one, that they wiped away almost all opposition at the state level, at the state party level. they say 42 people who run -- 42 different states are now totally pro trumpers so there's no opposition. so the ability for anyone not to work on his behalf has been eliminated. they're also focusing on the smallest counties in america. they say in wisconsin it represents about 22% of the population, 20% in pennsylvania. and they're micro targeting those voters, those peopl...

Have any concept of understanding what is a democrat and what is a republican, no matter who you are, we are trying to enforce our policies and i consistent way. >> dana: will give you each 30 seconds, where does this go from here? >> i think the tech companies in general are struggling trying to figure out how to deal with a lot of these issues regarding political ads. the decision by google to limit micro-targeting i don't think does anything to stop the problem of misinformation, these companies have a right to pull the ads if it violates their policy where is google made a mistake by not t...

Their various policies? >> there's few people who understand that space better than sara fisher on our staff and she's hearing from people from google and facebook they think they're going to have to make more compromics. that the twitter decision to ban political advertising will put more pressure on them. maybe get rid of micro targeting, which allows people and campaigns to target very specific voters and move them emotionally. and, you nov, we weknow, we wer about bill gates or elizabeth warren getting news on social media. mark zuckerberg has dug in, he said the hell with it, i'm not only...

You talk to anyone around the president, he talks about the base. how do we fire these people up and keep them mobilized? is it important if you look at the data and exit polling and micro targeting figures we have at our disposal, there are a lot of folks who voted for the president in 2016, who voted democrat in 2018, and by and large they are living in the suburbs, upscale, wealthy, traditionally republican voters who on these culture issues we have been talking so much about, they're beginning to take a step away from this republican party. so for all of the talk of how this can help the p...