A Wired Society -By Bello Olakeu Abdussalam – Opinion Nigeria
The emergence of social media platforms such as Facebook, Twitter, YouTube, Google, LinkedIn have tremendously improved the advertising strategies as internet advertisement is less costly, reach greater proportion of the consumers, easy to measure the impacts and greater return of investment. However, Social media platforms being open places, it poses risks to business owners as they are exposed to negative feedback that may dent the image of their good and services. Also, social media increases businesses’ vulnerability since other people can use someone else’s ideas to improve their own ...