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The commercial director at Liverpool Football Club tells us how the club reacted to the Covid-19 crisis by having its most successful year commercially, the importance of the South Asian market, and more.
LFC stadium tours and museum open again Liverpool Football Club has re-opened its internal tours and museum, in time for the final weekend of half-term. Following a phased re-opening in line with government guidelines since April 16, the club is now able to open up its LFC Stadium Tour along with The Liverpool FC Story museum. The club is working closely with city partners to ensure a safe return for visitors and has also received the We’re Good To Go industry standard and consumer mark to reassure that the club is adhering to government and public health...
Anfield pupils help to grow Liverpool's new pitch Local school pupils are helping Liverpool FC ground staff to grow grass for the pitch at Anfield this summer as part of the club's Red Way sustainability initiative. Children from Four Oaks Primary School in Anfield will spend the next six weeks growing their own patches of grass, which will then be planted as part of the new turf in preparation for the 2021-22 season. Ahead of National Children’s Gardening Week – which runs from May 29 to June 6 – LFC’s Red Neighbours team visited the school to deli...
LFC Foundation champions Mental Health Awareness Week 2021 LFC Foundation and its partners are set to celebrate this year's Mental Health Awareness Week (May 10-16) with a host of activities for children, young people and families to enjoy. The Reds' official charity, alongside its partners - including the NSPCC, Action For Children and others - will deliver a programme of mental health events and activities that promote positive mental health in local schools, community centres and parks to support youngsters and their families across the Liverpool City Re...
LFC Foundation and NSPCC launch partnership to help children LFC Foundation has teamed up with the NSPCC to help improve the lives of children across the city region – forming the first official partnership of its kind between the children's charity and a Premier League club foundation. LFC Foundation already works to support young people across Liverpool and beyond, as do NSPCC practitioners based at the charity’s Hargreaves Centre. Childline volunteers are also based at the charity’s Great Homer Street site and speak to thousands of children across ...