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14 Ways Comms Teams Can Use Data To Improve Their Storytelling

Marketing teams need to invest time and effort in leveraging data insights to uncover compelling narratives, identify trends and create impactful stories.

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15 Realistic Tips For Setting Your Business Apart From The Competition

No matter your industry, getting customers to choose your business over another is an important part of building a loyal audience.

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How To Create And Execute A Knock-Your-Socks-Off Data-Driven Thought Leadership Campaign

To make the most of your research and campaigns, use this four-step process to identify unique, one-of-a-kind trends that generate meaningful media engagement.

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17 Reasons Communications Should Always Have A Seat At The Exec Table

In an era defined by information flow and digital connectivity, communications departments have an elevated role within many organizations.

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Need Media Coverage? How To Target Outlets For Maximum Impact

Forbes Communications Council members share the intricacies of media targeting, exploring the unique advantages and considerations associated with each avenue.

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Why Marketers Should Follow The Rule Of Seven

Rather than using your content once and putting it on the proverbial shelf, rinse and repeat. Use cornerstone content a minimum of seven times.

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14 Creative Ways You Can Use AI To Drive Blog Visits

With a “human touch” at the helm to drive strategy and implementation, AI can help users find the valuable information you provide on your company blog.

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17 Creative Ideas To Get Customers Involved In Marketing Efforts

Getting customers involved in your marketing is a great way to put them first and learn about their needs while simultaneously demonstrating deep appreciation for them.

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Arketi hires health tech veteran Judson Phillips

Arketi hires health tech veteran Judson Phillips. From PR Week

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Arketi Group's Mike Neumeier: A key part of leadership is willingness to 'give'

Arketi Group's Mike Neumeier: A key part of leadership is willingness to 'give'
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