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For the love of environment: Millennials looking for nature-loving soulmates on OkCupid
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It turns out that millennials have the hots for climate change and believe in being advocates of the same. When asked if they wanted a badge on their profiles to show that they care about climate change, 84% of users said yes. And so, the first-ever Climate Change Advocate Badge & Stack was born on OkCupid.
Nine out of ten respondents said that it is important that their match cares about the environment and knows the impact of climate change. And it’s not just in India. On a global scale those looking for love are looking for those who love the planet. Climate change is surely a leading issue for the majority of the millennial daters with most of them agreeing to the need to add a profile badge to their profiles, show their support and match with someone who cares about the environment equally. Data reveals that 84% users in India, 88% users in Turkey, 90% in UK and 86% in US say that they’re hugely concerned about climate change and would want a profile badge to be added to their profile to showcase the same to avoid meeting anybody who is not on their wavelength.

India , United-kingdom , Turkey , Climate-change-advocate-badge , Environment-day , World-environment-day , Climate-change-advocate-badge-amp-stack , Environment , Nature , Okcupid , Millennial-daters