Page 15 - Mind Share News Today : Breaking News, Live Updates & Top Stories | Vimarsana

It goes live on the platform on 12 February. 11 Feb, 2021 - 12:56 PM IST     |     By indiantelevision.com Team     KOLKATA: Entertainment super app MX Player has dropped the trailer of its interactive short film – The Right Click. With this product innovation, it has become the only homegrown OTT platform to introduce viewers to interactive narratives that enables them to decide on the course of the story. In collaboration with Axe and Mindshare, MX Player is raising the bar of storytelling with this interactive short film that promises the brand a high user engagement and an e...

linkedin The year 2020 will be remembered for more reasons than one. Although the entire advertising, media and marketing industry took a hit owing to the pandemic, further compounded by the economic crisis, news channels went on to take a bigger sip from the chalice of grief.   The uproar created in the news genre stemming from the TRP manipulation scam caused massive skepticism in the minds of advertisers associating with news channels. After news broke out about certain channels tampering with BARC data to boost ratings, followed by the arrest of the CEO of Republic TV ...

linkedin The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.   Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.   

Mindshare HK names Maggie Tong managing director Details 07 January 2021 Mindshare has named Maggie Tong the next managing director of the Hong Kong office, filling the vacancy left by GroupM Hong Kong CEO Caroline Chan. Tong joins from Wunderman Thompson, where she was managing partner.  In her role as MD, Tong will bring her experience in MarTech, data services capabilities, consumer experience and journey design, data analytics and insights from nearly two decades in the agency world. She will lead an office that had a strong 2020, picking up Pep...

Really unsettled race where, say, pete buttigieg wins iowa, he's in the lead right there now in the polls. then you have maybe elizabeth warren winning in new hampshire, brn bernie sanders winning nevada and joe biden south carolina. then you go into the super tuesday with a muddle. then if you come out of that -- >> all right, we lost jonathan there. and there is that muddle. david ignatius, i wonder whether he's sitting at 4% or whether he's sitting at 7%, michael bloomberg is doing much better than people have been campaigning from the very start of this, you know, for over a year now. how ...