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How UK brands are reformulating to avoid the HFSS ad ban UK food brands are currently digesting planned government legislation coming next year which will prevent marketing and advertising of HFSS being shown on TV (pre-9pm) and online from 2022 and limit where these products can be placed in bricks and mortar stores. But the proposals are vague, and the government is yet to fully explain how it will define which foods, ingredients and formats will come under the scope of the legislation. Although details have yet to be sketched out, it is believed the Government w...

6th May 2021 Healthy snacking start-up Mindful Snacker is looking to shake up the category with its new range of ‘better-for-you’ crisps. Called ‘Simply Roasted’, they were created in Norfolk using a patented roasting process that cost over £20m to develop. The “breakthrough technology” is said to produce a healthier snack as it is roasted rather than fried. Still made using slices of potato, the product is claimed to contain 50% less fat than traditional fried crisps, significantly less salt, and 99 calories per serving. The company revealed that the new cris...

  Shreddies ‘The Simple One’ Simplicity is key for Nestlé’s new Shreddies, which contain just four ingredients: wholegrain wheat, fruit purée, date syrup and “a pinch” of salt. As well as being non-HFSS, the cereal is high in fibre and boasts all green traffic lights. The supplier said the launch supported its “wider commitment to ensuring the majority of our cereals are non-HFSS by the end of 2021”.  Eat Real Healthier snacking brand Eat Real is relaunching this summer in a bid to become a “fully non-HFSS” business. As well as getting new-look packaging to highlight...

Downloads Brits have bought a veritable mountain of bagged snacks during the pandemic. They’ve tucked into almost 60,000 tonnes more than in 2019. As such, the value of crisps, popcorn, nuts and other savoury snacks has climbed by 13.1% to the dizzy height of £3.8bn [Kantar 52 w/e 27 December 2020]. That’s an extra £441.8m. And there’s good reason for this massive pile, suggests Cofresh brand manager Jon Roberts. “With cutbacks and restrictions on daily life, snacking has become the affordable treat,” he says. “At-home snacking is one area that has experienced continued growth.�...

It is understood Mindful Snacker is in talks with major retailers to list the crisps Healthy snacking startup Mindful Snacker has debuted with an eight strong range of non-HFSS crisps – and unveiled plans for a large plant-based range to come. Called Simply Roasted, the range is made with a proprietary process using three different ovens to remove moisture from Amarillo potatoes before seasoning and bagging. The crisps contain 0.58g salt per 100g and are said to contain 50% less fat than rival brands thanks to their production process – meaning unlike many suppliers they will be immune to...