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How UK brands are reformulating to avoid the HFSS ad ban UK food brands are currently digesting planned government legislation coming next year which will prevent marketing and advertising of HFSS being shown on TV (pre-9pm) and online from 2022 and limit where these products can be placed in bricks and mortar stores. But the proposals are vague, and the government is yet to fully explain how it will define which foods, ingredients and formats will come under the scope of the legislation. Although details have yet to be sketched out, it is believed the Government w...
13th May 2021 Following this week’s news that the Government is going ahead with its plans to restrict products high in fat, salt and sugar (HFSS) being shown on TV (pre-9pm) and online from 2022, IRI has published data around the impact of the ban and offered five options for FMCG manufacturers. “At IRI we estimate that 50% of the total HFSS marketing spend (£384m) in the UK will be impacted, that’s worth £192m to food and drink manufacturers and retailers alike,” said Carl Carter, Marketing Strategy & Effectiveness Director at IRI. “Advertising can be effective at driving sales ...
(Angel Lopez/Unsplash) Marie Claire is supported by its audience. When you purchase through links on our site, we may earn commission on some of the items you choose to buy. While many are thrilled life could be completely back to normal by the end of the year, Wunderman Thompson's Debbie Wykes analyses the challenges that June 21 is presenting and four strategies that may help During this Mental Health Awareness Week and beyond, it’s important to consider that not all of us are celebrating the end of lockdown. For people with mental health issues, the transition back to how things were...