How Watches Won Over the Hype Kids
In an industry traditionally fuelled by heritage, craftsmanship and tradition, a series of leading names are tapping up the tricks of the streetwear industry to speak to a new customer
Source: esquire.com
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17.09 MING x Massena LAB Limited Edition
Share this article Watch industry figures turned brand owners, Ming Thien and William Massena, are about to drop a pair of collab watches featuring a distinctive honeycomb dial. The 17.09 MING x Massena LAB Limited Edition watches, with black and honey-colored dials, also represent the first time MING has ever collaborated. While Honeycomb dials are a collector favorite found on a number of mid-century vintage watches including Rolex and Omega models, MING and Massena LAB take the term far more literally than most, with a perfect hexagonal matrix neatly framed by a circular brushed outer ring...
Source: hypebeast.com