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9th April 2021 Pladis is celebrating flavours from across Britain with a new trio of limited-edition variants for its £73m Jacob’s Mini Cheddars brand. The flavours – Ploughman’s Cheshire Cheese, Strathdon Blue Cheese, and Dragon’s Breath Chilli Cheddar – spotlight different regional cheeses from England, Scotland and Wales. The launch follows a recent £4.5m marketing investment, which includes the brand’s first stint on TV in four years with its new ‘Welcome to Cheddar Town’ creative. The brand stated that both the cheesy British NPD and the targ...

The trio was inspired by the different regions of Britain Pladis has rolled out a trio of Mini Cheddars flavours inspired by different regions of Britain. The flavours – Ploughman’s Cheshire Cheese, Dragon’s Breath Chilli Cheddar, and Strathdon Blue Cheese – were designed to “spotlight” different cheeses from England, Scotland and Wales, it said. ”From the pickly taste of ploughman’s and the sharp twang of blue cheese, all the way up to the heat of chilli cheddar, there’s an option to suit all tastebuds,” it added. The brand has also played with its logo for the new SKUs...

Tesco.com is swapping boring grocery items for tech devices Jonathan Chadwick For Mailonline © Provided by Daily Mail MailOnline logo Customers ordering on Tesco.com can win themselves tech devices, including phones and wearables, by buying regular grocery items.   Customers who place orders online for any of 10 items from Wednesday (April 7) until April 18 will be in with a chance of winning these 'super substitutes', which include devices from Apple, Samsung and Nokia.  These super swaps include an Apple iPhone SE subbed for a bag of apples, a Samsung Galaxy S21 for a ...

Pladis supports Jacob’s brand with £4.5m campaign Print 17th March 2021 Snacking company Pladis is launching a campaign for its Jacob’s Mini Cheddars brand, in a move designed to “further bolster brand relevancy among 25- to 45-year-olds”. The seven-week “ Welcome to Cheddar Town” campaign includes a TV advert and sponsorship of Channel 4’s “Friday nights on 4” program line-up, as well as social media assets which “spotlight different products from the popular Jacob’s Mini Cheddars range”. Christopher Owen, marketing controller at Pladis, said: “This new campaign ...

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