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Not content to rest on its legging laurels, Vancouver-founded activewear success story Lululemon has been innovating up a storm of late: outfittingTeam Canada for the Beijing Olympics, launching its first
Not content to rest on its legging laurels, Vancouver-founded activewear success story Lululemon has been innovating up a storm of late: outfittingTeam Canada for the Beijing Olympics, launching its first
After a four-year process of research and development, the brand's very first running shoe is now available.
Over the last two decades, lululemon went from an obscure (yet appealing) yoga brand to a global sports brand juggernaut, only bested by the biggest brands in the industry such as Nike and Adidas. Thankfully, its "women's first" approach has never gone away and is represented by Lululemon's first-ever running shoes, the Blissfeel, a colourful number built from scratch based on scans of over a million feet.The Blissfeel is a women's running shoe and very much reminds me – in philosophy – of the Adidas Ultraboost 22. Instead of u...