Here's how Gen Z consumer preference reshapes APAC's marketing landscape
Gen Z consumers are observed to purchase based on pleasure and purpose, whilst being conscious of cost and convenience.
Source: sbr.com.sg
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Top News In Mintel Global Consumer Today - Breaking & Trending Today
Mintel presents the Evolving Concept of Convenience
Mintel expert said that with tightening purse strings, the idea of convenience is evolving beyond just providing speed or ease.
Source: mintel.com
Brands must align with consumers' desire to be ethical
Consumers nowadays pay attention to brands that show social responsibility.
Source: mintel.com
Consumer Behavior LatAm COVID
How value is impacting LatAm consumer behavior two years into the pandemic
Source: mintel.com
Do consumers support gender pay equality?
On Equal Pay Day and every day, let us be reminded of how far we have come and how far we have to go for pay parity for everyone.
Source: mintel.com