The Drum | Consumers Love Weird, But It's Hard To Do Well. Here's How To Ground A Surreal Spot
Following the release of some offbeat work for big brands, we ask agency heads how to make a success of a surreal creative idea.
Source: thedrum.com
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Fuzzy Worries Disappear in Children's Wisconsin Primary Care and Urgent Care Spots
Creative 94 Add to collection Colourful and lighthearted multimedia campaign was created by Milwaukee-based agency Hanson Dodge With allergy season approaching and parents focused more than ever on the health and well-being of their children, Children's Wisconsin is launching a new, multimedia advertising campaign supporting its Primary Care and Urgent Care capabilities. The new ad campaign seeks to relieve much of the anxiety parents and children experience when they visit a doctor - even for a routine check-up. The tagline is 'We make worries disappear'. The advertising includes a seri...
Source: lbbonline.com