Super Bowl ads are a reminder of how the industry can do better
The Super Bowl is one of the most watched sporting events in the world and by far the biggest in the US. But the ads leave a bad taste.
Source: cityam.com
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Too Late To The Barbie Party? How To Improve Your Timing For The Next Cultural Phenomenon
Marketers will review whether their tie-in efforts were timely enough as the Barbie juggernaut moves on. Picking your moment isn’t always easy – so we asked a bunch of agency experts how to manage it.
Source: thedrum.com
The Drum | Consumers Love Weird, But It's Hard To Do Well. Here's How To Ground A Surreal Spot
Following the release of some offbeat work for big brands, we ask agency heads how to make a success of a surreal creative idea.
Source: thedrum.com
'A phenomenally powerful campaign': making speed the enemy
The Department for Transport's “Speed: 30 for a reason” campaign was a true lifesaver.
Source: campaignlive.co.uk
What minority should we really be looking at?
Being categorised purely on my melanin is deeply uncomfortable.
Source: campaignlive.co.uk